Guidance for MSME owners, Tech Providers, and Talent

Joby, CEO of KiVi, advised MSMEs to embrace digital with a new mindset to boost growth and profits, and for tech partners to focus on building trust to tap into the promising rural market.

For MSME owners, a digital journey is less about a massive budget and more about a crucial mindset shift. Joby, CEO of KiVi (https://agrosperity.com), emphasised that believing in a transformative journey and finding a trusted mentor are the first steps. He highlighted that technology can deliver tangible benefits by improving product take rates, reducing costs, and attracting talent, reminding us that the divide between business and technology is rapidly narrowing.

Joby also spoke passionately about the immense potential of the Indian rural MSME market, a substantial and growing segment that can provide immediate returns. He suggested that focusing on this domestic market, rather than just urban technologies, could be highly beneficial. In this context, Joby stressed the importance of trust in a tech partner, noting that in India, a provider must proactively demonstrate trustworthiness to ensure the safety and proper management of a business's innovations.

Watch his thoughts on the topic here.